Prereqs: Introduction to Marketing Strategy (MKTG:3000)

Note: This course has limited availability and an additional application process will be required during the spring semester.

When faced with the challenge of meeting the needs of attracting and retaining customers, global firms must adopt new strategies to gain information about how consumers make product and consumption choices. This course will focus primarily on answering the question: how do consumers in various parts of the world interact with their retail environments? What differences exist in the global marketplace with regard to how consumers become aware of new products, make product choices, and become brand loyal? Following the techniques established by one of the world leaders in understanding global consumer behavior (Paco Underhill’s Envirosell Incorporated) we will learn the basics of how consumers in Italy interact with their retail environment. We will expand on this foundation to explore consumer behavior templates in Central & South America, Europe, Africa, Canada, and the Pacific Rim.

Prereqs: None

Social Media Marketing is an ever-changing area that seems to only grow in importance for everyone from academic institutions to nonprofits to businesses big and small. Each of these entities and more has an online brand and goals that social media can help them meet. In this course, students will study social media best practices and put our ideas into action using real-world scenarios.

Prereqs: None

This course develops students’ ability to use persuasive business communication within a public relations context. Students hone analytical skills needed to solve communications problems through a series of practical projects. The rudiments of grammar and usage, writing persuasive thesis statements and topic sentences, professional language and tone in business correspondence such as cover letters, reviews of public relations problems, and public relations responses make up part of the course work. Students will work in groups on certain projects and will workshop most papers in class. Whether or not students have a business background, those who take this course gain the ability to think strategically about the use of language and communicate more effectively.  Having taken Rhetoric/Composition is strongly recommended for this course.

Prereqs: Principles of Chemistry I (CHEM:1110) and Introductory Physics I (PHYS:1611)
Cannot be taken simultaneously with Engineering Fundamentals I: Statics (ENGR:2110)

Basic elements of classical thermodynamics, including first and second laws, properties of pure materials, ideal gas law, reversibility and irreversibility, and Carnot cycle; control volume analysis of closed simple systems and open systems at steady state; engineering applications, including cycles; psychrometrics.

Prereqs: Principles of Microeconomics (ECON:1100) & Principles of Macroeconomics (ECON:1200)

Current topics such as the North American Free Trade Agreement, high tech trade and growth, trade policies for developing countries, agricultural subsidies and the European Economic Community, trade and budget deficits, U.S. competitiveness, exchange rates and markets for foreign exchange, protection, and trade are covered in a course that emphasizes a unified approach to these topics. Basic models of international economies are developed and related to the above topics.

Prereqs: None

This course provides a survey of Classical mythology from the Greek myth of creation to the legends of the seven kings of Rome. Between these fixed points, this course will cover the major figures (e.g., Olympian gods, Greek and Roman heroes), events (e.g., Trojan War), and themes (e.g., life and death; love and hate; justice and revenge) of Classical mythology. In the process, students will become familiar with many of the great works of Greek and Roman literature (e.g., Homer’s Iliad and Odyssey, Vergil’s Aeneid, Ovid’s Metamorphoses), as well as the theoretical models that scholars have developed to interpret Greek and Roman myths. Ultimately, by studying Classical mythology, students will come away with a better understanding not only of ancient Greek and Roman culture, but of the ways in which Greek and Roman culture has shaped our own.

Prereqs:  Introduction to Marketing Strategy (MKTG:3000)

Differences in global environment: how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for non-U.S. environments.

Prereqs: Principles of Microeconomics (ECON:1100)

Philosophy and activities of marketing; marketing environment of an organization; strategies with respect to marketing decisions, buyer behavior; spreadsheet analysis of marketing problems.

Prereqs: None

Principles of management, organizational structure, decision-making, leadership, line-staff relationships, and administration of organizations; overview of the demands and challenges facing managers, behaviors of effective managers, management theory, personal effectiveness, decision-making, team skills, and leadership skills.

Prereqs: None

General history, structure of law; law’s action in guiding changing economic, social patterns.

Prereqs: None

Italy Live is a three-credit course specifically designed for the student whose first contact with the language is in Italy. The course progresses as the student undergoes the transformative experience of living in a new culture and speaking a new language. Presentations and introductions transition to giving and asking for directions, describing oneself and others, and ordering food and drink in bars and restaurants. Students will learn fundamentals of Italian language and culture, including both the past and present tenses, so that they can discuss not only ongoing activities, but the various trips and adventures they will experience as they navigate the exigencies of a foreign culture. The culture of Italy will be studied in the classroom and experienced live as the instructor leads the students on local walking tours, where they may test their new-found knowledge by ordering a “cappuccino decaffeinato”.

Prereqs: Introduction to Financial Accounting (ACCT:2100), Principles of Microeconomics (ECON:1100), Principles of Macroeconomics (ECON:1200)

Financial management goals and decision making; valuation of bonds and stocks, risk and return analysis, portfolio diversification, market efficiency, asset pricing, cost of capital, agency theory, capital budgeting, financial planning. Required Supplies: Basic Financial Calculator (i.e. Texas Instruments BA II Plus regular or professional model, Sharp- EL-733A or the Hewlett-Packard 10BII are some common ones).