GoutamChakraborty_web

Goutam Chakraborty, PhD

Ralph A. and Peggy A. Brenneman Professor of Marketing

Oklahoma State University

“I use a strategic business simulation as part of this class because it allows students to vicariously experience the real challenges in running a global company in a marketplace where technology is changing rapidly, customers are demanding, competition is fierce and the stakeholders are often unforgiving. The simulation is an ideal tool to teach participants how to sharpen their strategic thinking skills and provide them with a deeper understanding of the complex issues that influence business performance.”

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